Creatorfly
Influencer marketing software for Shopify brands.
creatorfly.app
The thesis
The next nine-figure brands are not built on ads. They are built on creators.
Three brands in three categories show the same shape: revenue goes vertical once creators stop being a line item and become the channel. Creatorfly is the infrastructure for that channel on Shopify.
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AG1
Supplements2015 · quiet years 2024 · ~$600M
60×
revenue, 2019 → 2024 (approx.)
Nine quiet years, then one green powder inside every podcast its customers already listened to.
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Grüns
NutritionLaunch · Aug 2023 24 mo · $300M run rate
$1.2B
exit to Unilever, 32 months after launch
No slow build. Creators were not a channel added in year three; they were the launch.
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Comfrt
Apparel2022 · $16M 2026 · ~$1B
#1
US apparel brand on TikTok Shop
Bootstrapped on one hoodie and more than 5,000 micro-creators with 5–20K followers each.
Publicly reported figures (Forbes, Fortune, Modern Retail). All three are private companies, so the numbers are close, not exact; some years are interpolated.
The problem
Discount codes rank the wrong creators.
Most brands judge creators by the codes customers remember to type. One month, five creators: the best seller looked like the third-worst, and got dropped.
Discount-code report
What they actually sold
- 1 Fit With Sam $2.1k
- 2 Daily Dan $1.5k
- 3 Luxy Life dropped $1.1k
- 4 Tech Guru $0.9k
- 5 Run With Mia $0.6k
- 1 Luxy Life top seller $24.1k
- 2 Tech Guru $18.9k
- 3 Run With Mia $9.6k
- 4 Fit With Sam $2.9k
- 5 Daily Dan $0.8k
Codes caught $6.2k
Creators sold $56.3k
11%
of the month's creator sales showed up in the code report. Shopify filed the other $50.1k as Direct. Illustrative month.
Attribution
Three signals. Any one of them names the sale.
Most tools see only the discount code, or a cookie in one browser. Creatorfly reads all three, so a sale tapped on a phone and bought on a laptop still lands on the right creator.
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Discount code
The code they type at checkout.
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Tracked link
The link they tap, remembered in that browser for 30 days.
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Checkout question
“Who sent you?” after the purchase. Any device, any browser.
- Attributed today
- €48,210.40
- Orders
- 1,284
- Creators live
- 36
- Scanning for purchases…
HoverTap a signal to inspect · simulated data
Operations
The program, without the spreadsheet.
One app for names, payouts, refunds and who is still owed. Creators are paid on time, so the ones who sell keep posting.
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Track
Every order named to the creator who sold it.
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Pay
Payouts through Stripe, in one click or on a monthly run.
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Claw back
Refunds net off against commission automatically.
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Tier
Commission tiers, set once.
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Onboard
Creators join through a link and get their own code and dashboard.
Business model
Business model
$90
a month, flat. No setup fee, nothing per creator, and no cut of the commissions merchants pay out.
- Commission cut
- 0%
- Enterprise
- From $850 / month
- Setup
- Shopify App Store, no theme changes
- Guarantee
- 30 days money back
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